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In all of my convos with bloggers + business owners like you, I’ve discovered two types of you exist:
1. Pros that really want to dive right in to become a pro at writing website copy, email marketing copy + well, any copy they need to for their business.
2. Pros who would rather do anything else–like counting the pieces of rice in a family-size bag–rather than spend one minute trying to come up with the right words for their website blog post, or anything else.
I’ve named these groups of peeps.
Wordies vs. Word Averse
(If you think I’m stereotyping or suggesting that being a Wordie has a negative connotation, think again.
I’m a total wordie. People like us are in high demand. We are HOT stuff. More about that in a second.)
Wordies unite! If you’re a wordie like me, then what I’m about to say probably totally resonates with you:
1. You can totally have a binge-fest watching how-to videos + consuming the info from how-to articles.
2. You can sit down for a batching session, where you whip out website copy, write + schedule blog posts for the next eight weeks + creating newsletters is your jam.
3. Looking at your site stats + click-through rates on your emails is your idea of a PERFECT Friday night.
4. You’re never at a loss for words.
5. You can envision, well, everything about content marketing your business in your head.
6. You have a never-ending stream of ideas.
7. You’re an advisor.
I’m 7 out of 7 a Wordie.
If you’re not a Wordie (+ that’s totally OK, no judgment here), then instead of embracing these 7 statements, it’s likely making you cringe.
After all, words are necessary, well…for EVERY. SINGLE. ASPECT. Of your business. So if words are not your boo thang, then you have two choices:
1. Outsource the wordie stuff to a professional copywriter
2. Learn how to write copy yourself
Most blogger or website owners that come to me are either launching their website, rewriting their copy because it’s not working, or they’re struggling with their email marketing.
Again, it all comes down to putting your words to work for you. Just because you love to write, it doesn’t mean you’re doing it right — right being that your website copy + email copy are creating such a need or desire for your product or service.
If you don’t love to write, well then you’re probably not writing it right either, so your copy isn’t working to increase your business income.
Here’s the thing…
Writing copy for your blog or website is NEVER going away.
BUT, if you learn how to write copy that books more weddings then, BAM, writing copy that converts is as fast, easy + fun as planning a wedding.
Content can be lucrative too.
Write an autoresponder series for your list + book half a dozen clients from it.
Write an engaging newsletter each week that helps you sell out your workshop.
Massage the copy on your services page + watch as consultation requests roll in (+ once you get them in front of you, we all know you have a high closing rate).
Wordies, you’re in great shape. With the right resource for learning the ins + outs of business copywriting, you’re going to be just fine.
Word Averse, I’m going to tell you how you CAN do this: Hire a copywriter to do it for you.
Why You Should Hire a Copywriter
Sure…you can come up with a bunch of reasons why you shouldn’t hire a copywriter. I’m going to give you at least 11 reasons why you should hire a copywriter.
#1 Saves You Time
Writing content takes time — time you likely don’t have. By turning the copywriting over to a professional copywriter, you’re saving yourself a ton of time — time you can focus on doing something else.
#2 Allows You to Focus on Money-Making Activities
Whether you’re a financial advisor, real estate mogul, or mom blogger offering parenting workshops, you’re a pro at what you do. This is how you make money.
When you turn over the copywriting to a pro, it allows you to focus on money-making activities for your business. It allows you to focus on what you are a pro at doing.
Your business is your baby. It’s something you hold close to your heart. It’s something that causes you to lose your objectivity.
A professional copywriter is a third-party, an outsider, someone who can objectively write copy + content for your business.
#4 Allows Them to Focus on What They’re Good At
Just as you are a pro at what you do, a copywriter is a professional at what they do. They know how to use words to attract traffic, increase sales + provide the information your audience seeks.
While you’re focusing on what you do best, the copywriter can focus on what they do best.
#5 Fresh Content Ideas
A professional copywriter can always come up with fresh content ideas. It can be hard to constantly come up with new blog ideas + topics to cover on your blog.
While it can be a struggle for you, a copywriter knows how to generate a constant stream of new, fresh content.
Not only do your clients + potential clients love fresh content that keeps them coming back for me.
Google loves fresh content, too, which means you can soar in the search engine rankings.
#6 Copy Gets Results
Sometimes it’s not what you write but how you write it.
A copywriter knows how to write so it gets you results for your business, blog, or website.
Writing marketing copy is a skill that professionals perfect over time. Rather than take the time to learn this skill on your own, you can skip the learning curve + turn it over to a professional.
#7 Content You Can Reuse, Recycle + Repurpose
The great thing about a great piece of content is it’s not a one + piece of content.
You can take one piece of content or several pieces of content the copywriter has written + reuse, recycle + repurpose these content pieces almost to exhaustion.
It can really stretch your content budget if you take a long-form piece of content written by a copywriter + you break it down into social media posts or shorter pieces of content you can use.
Turn a piece of content into a video that you post on your YouTube channel or a page on your site or a social media platform.
String several blog posts together to create a guide or ebook for your visitors to download.
The ways you can reuse, recycle + repurpose one piece of professionally written content are almost endless.
#8 Polish + Finesse
When you want a professional outcome, you need to hire a professional.
A professional copywriter adds polish + finesse to content. They know how to use words in the most effective + succinct way — the way that turns your content into website visitors, customers, clients, loyal readers + more.
#9 Speak Your Audience’s Language
Professional copywriters can really get into the minds of your clients or the clients you are trying to attract.
They use words, emotions, stories + visual content to help website visitors, clients + prospects truly relate to your content.
Ultimately, this leads them to truly relating to you + your business, product, or service.
Search engine optimization (SEO) matters. A professional copywriter does the keyword research necessary to help your content rank high in the search engines.
They know exactly how to weave keywords into the content to help it resonate with your audience + rank in the search engines.
This is true whether you are talking about website pages, blog posts, or social media posts.
#11 Levels the Playing Field
Big businesses often have professional copywriters on staff.
If you’re a small or medium-sized business, you may not have a full-time employee dedicated to copywriting.
Hiring a professional copywriter levels the playing field between your small to medium-sized business + the big businesses that are your direct competitors.