You can have the prettiest website design but pretty doesn’t do you any good if your website copy, words + messaging is not engaging the visitors that land on your pretty site.
I’m going to show you how to get started with copywriting for business, from basic copywriting skills + techniques to learning how to write website copy that engages the clients you want to work with.
Benefits of Good Website Writing
So what are the benefits of having good website copy? While there are too many to list them all here, the primary benefit is that good website copy can increase your business.
If the website copy you write engages the right clients, then it leads to more business. The copy you write on your website helps to build a relationship with the visitors that are reading your site. If your website copy is fabulous enough then it sells them on hiring you or buying from you.
Financial Benefits of Good Website Writing
Although there might be a financial investment involved in setting up a website + the time it takes you to write the copy, the time investment + money investment has its benefits.
Let’s face it, the purpose of your website is to set it up so that it books business for you (or at least with minimal effort on your part). The goal is to have visitors land on your site, read your fabulous copy + buy from you or hire you.
Ultimately, having a beautiful website with great copy saves you time + money. If you are writing website copy that instantly engages visitors, it convinces them they want to work with you or buy from you.
There’s no back + forth with emails. There’s no back + forth with phone calls. Your website copy has already convinced them that you are the business they want to work with so they are ready to hire you or buy from you.
Basic skills for website writing
Writing website copy does require some basic skills. You do have to be able to string a sentence or two together.
There are a few things you need to know before writing website copy. Check out this video on the 5 ways to write winning website copy or you can download the playbook.
Essential Website Tools
You don’t need a lot to start a wedding planning website up but there a few essential tools you need to get started. First, if you don’t already have one, you’re going to need to buy a domain. Second, you need to set up a hosting plan for your site.
You also need to choose which platform you’re going to build your website. I highly recommend WordPress but there are other options as well.
I love how GoLive outlines the website lingo you need to know in this infographic.
Once you have the technical side of your website done, it is time to add the content or start website writing. You can take a course or read an ebook on the techniques of copywriting.
You can also use tools like Grammarly to help with grammar + sentence structure.
Types of Copy
You have a lot of options when it comes to marketing your business. While we’ve been talking about writing website copy, there are other online channels you can write copy for as well:
- Emails (autoresponders)
- Newsletters (email)
- Landing pages
- Social media updates
- Facebook ads
- Freebies or opt-ins
Learn All About Writing Website Copy
Are you ready to jump stylish flats first into writing website copy for your site? I have a ton of informative articles on the topic. Take a look below to find everything from how to write headlines to how to write copy that Google loves.