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Persuasive storytelling is a useful writing technique that is designed to compel + connect your business with your audience—in turn, creating positive engagement + increased success.
It uses relatable + real experiences, concepts + characters in the language your audience can understand so it motivates or inspires them to act a certain way.
Find out how to use persuasive storytelling for your business.
Persuasive Storytelling vs. Manipulation
To fully harness the power of persuasion, you must first understand the difference between persuasive storytelling + manipulation. Manipulation starts with + leads to a negative objective.
It’s about withholding or going around the truth by over-exaggerating or misleading certain facts + gaining control. The main purpose is to fool the person into doing something or buying something without fully understanding what they are doing.
Persuasive storytelling is the direct opposite. It’s about educating or guiding people who are already interested in your product or service offering. Persuasion leads + guides with positively.
It’s about influencing + enhancing current behaviors or ideas, not controlling them. It’s about showing your audience a good reason why they should act or do something. It’s about providing the facts + other details to influence them to purchase.
Tips to Harness the Power of Persuasive Storytelling
The main reason for using persuasive storytelling is to increase audience engagement. Here are some tips of how to use persuasive storytelling to your advantage.
Point Out the Problem
Make it obvious to your audience that you understand their daily struggles + have a solution for them. Relatability is key to connecting with your audience + creating a story that your audience can understand.
Empathize Possibilities + Potential
Show your audience what their life would look like with your help. Use your characters + heroes in the stories to win over your audience. The more your readers can envision themselves as someone in your story, the more likely they are to become loyal customers +raving fans.
Be Inspirational + Motivational
Use inspiration + motivational terms with the language your audience can understand to connect + encourage your audience to believe in themselves.
Be Ethical, Emotional + Logical
Make your story logical, but use emotion to engage your audience. Be creative without using manipulation.
Harness the power of persuasive storytelling is about being influential, to guide or inspire someone to continue with their current beliefs + ideas. Ensure you share a story with your target audience that strengthens your brand.
Next, find out how to build a brand story.