These are some of the best content marketing resources I use + that I recommend for other content marketing managers.
Some of the content marketing resources + tools are free. Some you have to pony up some cash to receive. I update this regularly, so you are in the know + have the latest + greatest content marketing resources at your fingertips.
Confession: Some of these are affiliate programs so I receive some cashola if you use my link to buy. I’ll tell you this, though, I usually only tout programs/books/online courses/whatever it is that you’re looking at because I’ve used the stuff myself, liked it + had good results from it.
Stupid Simple SEO: Most SEO experts tell you to brainstorm the keywords you think your audience is searching for + then find out how competitive these keywords are. Blah, blah, blah.
Mike comes at it from a different (+ mind-blowing) angle. BTW: This is a free email course that Mike offers so what I am about to say is not leaking any of his course information (except that the email course does include some of what he covers in his paid course — Stupid Simple SEO).
SEMrush: SEMrush is an all-in-one SEO + SEM marketing tool that helps you optimize your online visibility + provides insightful marketing data. Some of its tools include:
- Keyword research
- Link building
- Content optimization
- Competitor + market analysis
Content Marketing Software
StoryChief is a content marketing management tool.
You can use it for content:
- Create + manage your content calendar
- Write + publish SEO-optimized content that actually gets read
- Promote content on social
- Analyze your content’s performance
Content Creation + Editing
Conversion.ai: Do you ever wish there was an easier way to produce content every day? Like an “easy button” you could push + out comes a well-written Facebook post 1 second later. Better yet, if that “easy button” pumped out all sorts of high converting marketing copy + content like ads, landing pages, emails, blog posts + more…Sounds nice, right? Well, now that dream is a reality with Conversion.ai.
Quuu Promote.: Helps you find high-quality content relevant to your business + immediately share it or schedule it to be shared later via one of the social media scheduling integrations. It also lets you promote your content to others that can share it with their audience.
Grammarly: Grammarly is a writing editor that helps ensure all content you publish is original, error-free, clear + engaging. Who doesn’t want that?
InVideo: InVideo is an online video editor that provides you with templates + media to create videos in less time for less money.
Wavve: If podcasts are part of your content marketing strategy, then Wavve can help you save time to repurpose them. It helps you reach more of your target audience by turning your podcast into video clips you can share on social media.
Email Marketing Services
Sumo is a suite of tools that help automate your business’s growth. What I love about this tool is it is something that is used by some of the biggest sites on the Internet but is also easy to use + accessible for people like me and you.
Mailerlite: I use + highly recommend Mailerlite. It’s a free (or low-cost option) + easy service that allows you to manage your email list AND build + send e-newsletters + email blasts that look like a pro did it. If you’re on my list then you’ve seen how it works firsthand.
Milotree: Milotree offers a pop-up that allows you to grow your social media followers on networks such as Pinterest, Instagram, YouTube + Facebook. As a BONUS, it also allows you to grow your email list so it is a pop-service that combines growing your following via email + on all your social media networks.
Autumn Lane Paperie: Offers pre-made websites (+ logos) at affordable prices. PRE-MADE WEBSITES are not themes. Autumn Lane Paperie literally puts the website together for you. You simply provide your logo, your images, your content + it’s as good as done!
BluChic: This is one of my fave places to buy feminine website templates. BluChic offers WordPress templates that are perfect for any business. I also find their templates to be super affordable, easy to install + simple to personalize + customize to fit your business. BluChic also offers other types of templates so check them out to help you create your online brand + presence.
Restored 316: Restored 316 offers a variety of feminine WordPress themes. All of the themes are pretty affordable. If you’re looking for a custom design. Restored 316 offers custom site-building too.
StudioPress: StudioPress by Copyblogger Media sells website/blog themes such as Genesis, which allows for full customization. When you choose Startup, Growth or Scale plans for hosting + use coupon code WPE3FREE, you get 3 months of hosting FREE, Genesis Framework FREE + StudioPress Themes FREE. (That’s a lot of FREE).
WPBeaverBuilder: If you have a WordPress site or are starting to build a WordPress site then WPBeaverBuilder is a great tool for taking complete control of your website pages + design. It has WordPress page templates but you can also EASILY modify the page design so your site looks + works EXACTLY how you want it to!
Domains & Hosting
SiteGround: I had my domain name, hosting + email accounts with BlueHost. After a MAJOR problem with them, I searched for and found SiteGround. I find them to be affordable and to offer all the services I need to run my business online. WordPress hosting is not a problem + they offer good customer service when (+ if ) you need it. I highly recommend checking them out if you are starting an online presence or looking to move from your existing host.
NameCheap: If you need to buy your domain name, I suggest NameCheap.com. I buy all of my domain names from NameCheap.com. As their name suggests, the domain names tend to be less expensive than other places + I tend to keep my hosting + domain names at separate companies.
Social Media Management
Tailwind: Tailwind is a scheduler for your Pinterest pins. In fact, it is the ONLY scheduler for Pinterest. Pinterest + Tailwind are good buddies. I use Tailwind + I LOVE it. If you use my link, you get your first month of Tailwind for FREE. As a wedding pro, if you’re not using Pinterest, start using it now. Pinterest is the third-largest search engine (third to Google + YouTube).
Recurpost: I am in L-O-V-E with Recurpost. It is a social media management tool like no other. Not only can you schedule your social media updates, but it puts your social media updates on autopilot (autopilot on steroids). You see, Recurpost stores your content in categories. You can create a schedule of your categories. Recurpost chooses content from your content library to share from the appropriate category (So you upload content one time and Recurpost uses it over and over again). You can also schedule updates for one-time use. Recurpost is my crush.
Buffer: Buffer is a social media scheduling tool. You can add your social media accounts, create an update one time, and send it out into the social media universe. The main difference between Buffer and Hootsuite is that Buffer does not allow you to monitor other people’s updates from your social media accounts (Hootsuite does). (HINT: If you’re solely looking for a tool to push updates out, then I like Buffer better. If you’re looking for something to schedule updates and monitor your social media accounts simultaneously, then Hootsuite is the better option.) Try Buffer FREE for 14 days.
Loomly: Loomly is a social media scheduler that helps you put your posting on autopilot. It also provides advanced analytics so you can measure how your posts are performing. You can try Loomly for 15 days FREE, no credit card, no obligation.
PicMonkey: I love this monkey! (Maybe I just like monkeys in general because I’m a MailChimp fan too.) I use PicMonkey to create my own “teaser” photos, banners, etc. You can edit a photo online, add text, and add other embellishments. Again, you don’t have to be a design genius to figure this stuff out, but it can help you look like a genius when it comes to promoting your business.
Canva: Canva has some free pro layouts for various types of promos. Some are Instagram posts, PDF docs, FB cover photos, Twitter profile backgrounds, and more. It offers some free layouts and embellishments and some are paid (I think they are like $1 for each one you use). Awesome way to create professional-looking, well…almost anything.
SC Stockshop: People are always oooooo-ing and ahhhhhh-ing over the photos I use for my blog posts, social media updates + Pinterest. SC Stockshop is one of the stock photoshops I use. If you want to pretty up your website, blog, or Instagram feed, check them out. Get 20 FREE styled stock images instantly.
Oh Tilly: Gorgeous stock photos are so hard to find! I refuse to pay for photos, but want them to look great as part of my blog posts or my teaser banners, or whatever! Oh Tilly is a great resource, with fab photos, and it’s free. Register on the site and she delivers FREE and FAB stock photos to you on a pretty regular basis. Sock away those photos and when you need one for something, start looking at the pics you have on hand. Download the ones you need, when you need them. She also has a paid plan. Grab 15 FREE photos today!
Pinterest for Business
Tailwind: Tailwind is a scheduler for your Pinterest pins. I use it + love it. If you use my link, you get your first month of Tailwind for FREE. As a wedding pro, if you’re not using Pinterest, start using it now. Pinterest is the third-largest search engine (third to Google + YouTube).
Pinterest Ninja: I’ve had a tremendous amount of success using Pinterest for my blog. In fact, it’s the #1 source of traffic to my blog. I decided I need to really focus on Pinterest so I bought + read through Pinterest Ninja. I’ve been working back through it to implement the strategies. Since using the strategies I had TWO pins go viral within HOURS of pinning them!
Content Sharing + Storage
Dropbox: Oh, where do I begin with how much I LOOOOOOVVVVEEE Dropbox? First, I use two computers–my desktop + my laptop. I have Dropbox installed on both computers, so whatever I write + save on one computer is AUTOMATICALLY available on the other computer. Second, I can easily share documents with my clients by sending them a quick link, so they can access it anywhere, anytime, from their own computer. Finally, I can access my files as long as I have access to the Internet, by logging into my Dropbox account online. NEVER get stuck without access to your files again! (They don’t have an affiliate program, per se, but if you sign up, I do receive extra space in my Dropbox account–oh yeah!)
Making Sense of Affiliate Marketing: I have dabbled in affiliate marketing over the years, but then I decided to get serious about it. I heard a lot about Michelle’s course Making Sense of Affiliate Marketing. I researched it online. I talked with other bloggers that had taken the course + then I invested in it. I devoured the entire course in one sitting in one night while I was reading in bed. I went back later module by module to implement the strategies, tools + advice that Michelle gives in the course.