I may earn money or products from the companies mentioned in this post. As an Amazon Affiliate I earn from qualifying purchases.
Email marketing is a must for businesses. Staying in touch with prospective clients + communicating with current clients is also a must. With so many email providers, though, how do you know which is the right one for you + your business?
Here are some of the best email providers to use + why.
A good email marketing tool is a must-have for marketing a business today. But you know what else all businesses should be leveraging as they create their campaigns?
A CRM. (HubSpot offers a FREE CRM.)
A CRM gives you a centralized view of the client experience you’re working to create + allows you to ensure that your emails are personalized for whatever stage your prospects or clients are in their “buyer’s journey” to buy from you or work with you.
To help leverage the full power of your CRM in your marketing campaigns, HubSpot has recently built email marketing into their free CRM.
With HubSpot’s email tool, you can…
- Send up to 2,000 emails a month
- Segment your contact database into lists
- Personalize your emails using any CRM property
- Report on your email’s overall success + see how each contact interacted with your email campaigns
Another great benefit is it’s free to sign up + use it. Sign up for free today!
I use MailerLite for managing the email lists for one of my blogs. It’s free to use for up to 1,000 subscribers or 12,000 email sends per month. If you exceed these numbers, plans start as low as $10 so I find it to be reasonably priced + affordable.
While MailerLite does offer professionally designed templates you can customize + use, you can also drag + drop elements to create your own email marketing campaigns.
Something else I adore about the free plan is that you still get access to features like autoresponders. Many email providers charge extra for these services but what makes MailerLite one of the best email providers for wedding planners is that you can put your email marketing on autopilot for free. If you do decide to go with a paid plan + use my link, you receive a $20 credit.
MailerLite also offers pretty good analytics tools so you can monitor your open rates, click-through rates + more. This is a big bonus so you can repeat successful campaigns. Another great feature that comes with the free option, as well as the paid option, is that you can create beautiful landing pages.
I use Mailchimp for email marketing for one of my websites. It, too, has the merits that give it the status of one of the best email providers.
You can use MailChimp for free for up to 2,000 subscribers. You do have limited access to automation or autoresponders (welcome email, order notifications, abandoned cart + more). MailChimp offers professionally designed templates you can choose to use or you can create your own emails for email marketing.
Pricing + ease of use is its two best features to get email marketing off the ground. Another big bonus is that you can create integrated campaigns.
When you create an email campaign, you can also post it to social media, create ads + more from the email campaign.
AWeber offers a lot of the same features as the best email providers mentioned before it. Some of the biggest differences are that AWeber now offers (all inside your email):
- Subscribers can RSVP to an event
- Clients can leave a review
- Answer a survey
- Subscribers can click through an image carousel
AWeber pricing is comparable to MailerLite for its smallest package. While AWeber doesn’t have a free option, it does have a free trial so you can take it on a test drive before you commit to using it as your email provider for email marketing.